Part 1 : Introduction - Consumer Behavior and Marketing Strategy Part 2 : External Influences - Cross-Cultural Variations in Consumer Behavior - The Changing American Society : values - The Changing American Society : Demographics and Social Stratification - The Changing American Society : Subcultures - The Changing American Society : Families and Households - Group Influences on C…
Part 1 : AIS and the Business - Accounting Information Systems and Firm Value - Accountants as Business Analysts - Data Modeling - Relational Databases and Enterprise Systems Part 2 : Business Processes - Sales and Collections Business Process - Purchase and Payment Business Process - Conversion Business Process - Integrated Project - Reporting Processes and Extensible Business Rep…